From the Mind of an ASB Director

By | Animatics, ASB Culture, Broadcast, Los Angeles | No Comments

ASB LA’s Justin Grizzoffi welcomes us to take a stroll through his dreams in his latest free-form creative animation. Justin wrote and directed this short ASB-inspired story that takes us through a fantastical world of animatic and illustrated possibilities as we go from one surreal situation to the next. 

We truly value the creativity and experience of the talented directors at ASB and they are always happy to be a collaborator with our clients to explore new ideas and push the limits of creative expression. Enjoy this glimpse inside the mind of one of our most creative directors, and we look forward to making your dreams come to life one day soon!

You can see more work from Justin here:

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Animatics: Blueprints for Broadcast Success

By | Broadcast, Testing | No Comments

Shrinking budgets, faster timelines, and the need for cross-channel content is making the job of agency producers, creative directors, and brand managers more and more difficult. Which is why it’s even more important to get the most out of your advertising dollars. And like any major undertaking, having a planned blueprint for execution is crucial for the success of the finished product.

But an advertisement isn’t a house, or skyscraper, or rollercoaster – so what’s the best way to predict and plan for the outcome of a commercial before the budget is spent and the video recorded? Here are a few things to think about when putting together a “blueprint” for your commercial production. 

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Animated Storyboards Featured In Zoho Case Study

By | Press, Uncategorized | No Comments

Animated Storyboards adopted Zoho CRM over 2 years ago for our CRM, and we haven’t looked back. It has helped enhance communication within the company and allowed us to provide a more streamlined experience for our clients. The folks at Zoho came to ASB Chicago and spoke with the team to feature us in one of their case studies. Check out the great video they shot with help from Answers Media.

Boardomatics: 2 Successful Examples Dissected

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Boardomatics: 2 Successful Examples DissectedA successful boardomatic (or animatic, for that matter) is one the agency creatives feel properly conveys their idea. With that in mind, the most successful examples of boardomatics in testing are typically ones with simpler camera movements or concepts. Here are two examples of boardomatics and an explanation of what made each successful. Additionally, our roster of storyboard artists at ASB Art can give you a sense of different illustration styles to select from.  Read More

Animated Storyboards Launches Video Game Art Division, ASB Games

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 Animated Storyboards has launched a new video game art division, called ASB Games. The division will be led by Max Philips and Omer Qayyum, who are both avid gamers themselves and deeply passionate about the gaming industry and its consistent growth in the international consumer space. ASB Games will deliver a carefully curated network of artists with superior talent in a wide range of styles, ranging from photorealistic environmental work to highly stylized character art. The artists will work with seasoned in-house creative directors and producers, leveraging the robust global infrastructure that Animated Storyboards has established with its 10 offices and nearly 300 full time in-house illustrators, designers, directors, producers and 2D and 3D artists.

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An Ideal 3D Cinematic Production Schedule

By | Animatics | No Comments

First Round Of AnimationHave you ever built or remodeled a home? Whether you planned for a small renovation or a complete rebuild, the process you followed in creating a timeline and following blueprints likely helped you avoid setbacks that cost you time and money.

The same is true when creating a 3D cinematic. In order to create a 3D cinematic efficiently and on budget, you need a blueprint. In this article, we’ll introduce several things you need to know in order to plan—and execute—an ideal 3D cinematic production schedule.
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17 Tips From Seasoned Agency Broadcast Producers

By | Broadcast | No Comments

17-Tips-From-Seasoned-Agency-Broadcast-ProducersWhether you’re a seasoned agency producer with hundreds (or thousands) of shoots to your name or you’re a rookie looking to to improve your craft and searching for tips and tricks, sound advice is invaluable.

We reached out to experienced commercial producers from across the country to get their number one tip for success, and we ended up with several great responses about everything from planning, to execution, to leadership, to the paramount importance of creative. Here’s what they had to say (listed in alphabetical order by last name).
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Animated Storyboards Shanghai Adds Summer Xie & Jessie Ji

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International animatics shop Animated Storyboards has announced the latest round of additions in their Shanghai office. Summer Xie has joined as their newest producer, with Jessie Ji joining as head of marketing. The hires come on the heels of a considerable increase in business across Asia-Pacific, with Animated Storyboards Asia commencing an aggressive growth and restructuring initiative to better serve these markets. This includes an increase in staff across all disciplines, specifically to accommodate these growth areas, with China as a key market in Asia.

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