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Testing

Animatics: Blueprints for Broadcast Success

By | Broadcast, Testing | No Comments

Shrinking budgets, faster timelines, and the need for cross-channel content is making the job of agency producers, creative directors, and brand managers more and more difficult. Which is why it’s even more important to get the most out of your advertising dollars. And like any major undertaking, having a planned blueprint for execution is crucial for the success of the finished product.

But an advertisement isn’t a house, or skyscraper, or rollercoaster – so what’s the best way to predict and plan for the outcome of a commercial before the budget is spent and the video recorded? Here are a few things to think about when putting together a “blueprint” for your commercial production. 


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Boardomatics: 2 Successful Examples Dissected

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Boardomatics: 2 Successful Examples DissectedA successful boardomatic (or animatic, for that matter) is one the agency creatives feel properly conveys their idea. With that in mind, the most successful examples of boardomatics in testing are typically ones with simpler camera movements or concepts. Here are two examples of boardomatics and an explanation of what made each successful. Additionally, our roster of storyboard artists at ASB Art can give you a sense of different illustration styles to select from.  Read More

4 Of The Most Common Test Production Formats For Big Brands

By | Testing | No Comments

Car driving fast in tunnelIf you’re considering using an animatic to test your commercial ideas, you may be wondering what exactly you need to know about the process before you jump in and get started. If you’re already thinking about this, you’re on the right track. With cinematics and boardomatics, you’ll be able to rehearse concepts, see how creative ideas play out in real time, and gauge responses from other viewers via focus groups. In this article, we’ll give you a basic overview of four key test production formats you should get acquainted with: animatics, boardomatics, storyboards, and HD live tests. Read More