Shrinking budgets, faster timelines, and the need for cross-channel content is making the job of agency producers, creative directors, and brand managers more and more difficult. Which is why it’s even more important to get the most out of your advertising dollars. And like any major undertaking, having a planned blueprint for execution is crucial for the success of the finished product.
But an advertisement isn’t a house, or skyscraper, or rollercoaster – so what’s the best way to predict and plan for the outcome of a commercial before the budget is spent and the video recorded? Here are a few things to think about when putting together a “blueprint” for your commercial production.