The complete guide to concept testing formats for creative production

What is concept testing?
Why do you need it?
What type is right for your idea?

Before you spend a dime (or millions) on producing your creative, you need to make sure it's going to resonate with your audience. That's where concept testing comes in.

In this guide, you'll learn:

  • Why producers, their agencies, and brands should always test their ideas.
  • The steps in a typical concept testing timeline and what to expect along the way.
  • Six concept testing types - 3D cinematics, illustrated cinematics, hybrid cinematics, boardomatics, 2D animatics, and HD live.
  • When to use each testing type.
  • The advantages and considerations of each concept testing type.

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