How AI is Implemented in Advertising
AI is revolutionizing the advertising industry by enhancing personalization, ad targeting, and content creation. It offers unprecedented precision in reaching the right audience, optimizes real-time bidding, and generates content in seconds. The future of AI-powered advertising promises immense possibilities for creativity, innovation, and growth, encouraging professionals to embrace AI’s potential to lead transformations. However, advertisers must also navigate ethical and legal considerations like data privacy, intellectual property rights and algorithmic bias when implementing AI technologies.
Animatics have long been a staple in advertising, allowing brands and agency partners to materialize and test their creative concepts before it’s fully produced for broadcast. At ASB, AI is taking our animatics to new heights, allowing a hyper-realistic execution of testing materials never before achieved without a physical shoot.
AI Animatics at Animated Storyboards
Animated Storyboards’ proprietary AI tool offers brands and advertising agencies a premium, ultra-realistic aesthetic for their commercial testing materials. Developed in-house and trained on decades’ worth of our own 3D material, our innovative AI technology is the first in the world of animatics as it ensures all aspects are rooted in our own content, allows revisions to the visual output, and reduces the legal risks and ethical issues typically seen with AI technology.
ASB’s AI Animatic Deliverable Options
For our AI Storyboards, we build visual boards based on your reference images from our vast content library enhanced by ASB’s AI proprietary tool. For our AI Boardomatics, we arrange the AI Storyboards into an edited sequence with audio, incorporating zooms, pans and cuts to give the illusion of movement. Our AI Animatics take AI Boardomatics a step further by applying simple, flat animations to the boards using 2D animation software. For the most premium AI execution for your test commercials, ASB’s AI Cinematics feature fully animated, hyper-realistic 3D visual content with fluid 360 camera and character movement.
It’s essential to note that not every script is ideal for AI deliverables for testing. Our AI tool excels in producing AI storyboards and AI boardomatics with impressive speed but with moving images, the pace is currently not as swift. As we continue to optimize our AI services to best serve our clients—like brands and agencies in need of test cinematics—we review scripts and assess if our proven 3D method remains the best fit for your creative needs before offering our AI services. Regardless of the application of AI, ASB’s production timelines are already among the fastest in the market and our clients can expect prompt service unmatched anywhere else around the world.
With ASB, Get AI Generated Content You Can Revise
In creative advertising, revisions are a non-negotiable component of the development and production process, especially when it comes to animatic commercial testing. The ability to make direct revisions in animatics is key to its success, as creative ideas either move forward into broadcast production or are taken off the table completely based on the results. Currently, with any of the open AI software platforms available, you can generate beautifully surreal images—however, it is almost impossible to revise your output and get consistent results, allowing brands and advertising agencies virtually no control over the visual content generated. Even if you revise your prompt or instruct specific edits, it can be frustrating as there is never a guarantee the other elements you want to keep will remain the same. Therefore, in creative advertising, this lack of control in AI reduces the value of open AI-generated platforms, which better serve as a source of inspiration to creatives rather than their replacements.
ASB’s innovative AI tool for animatic development is the first in the world that has cracked this revision code within the animatic industry. Founded in 2001, ASB has over 20 years of animatic material that allows us to implement our AI tool in an entirely closed system, which doesn’t need a large language model that generates visual content. We use an offline method with a custom ComfyUI setup and train our AI on our own photorealistic and 3D datasets (collections of data and materials). As a result, our clients can revise their testing content while still applying AI for an enhanced, hyper-realistic look and feel. With ASB’s AI Animatics, avocados, cans of beer and laundry pods look real enough to grab off the screen; celebrities are instantly recognizable with remarkable accuracy in their eyes, skin and hair; the movement of light, liquid and steam look incredibly natural, making it difficult to believe it’s all computer-generated.
Our focus with AI is on a more human-like visual experience that’s controllable. This further enhances the excellent quality of work already achieved by our signature 3D process, a proven pipeline that has produced impressive testing materials for brands and agency partners worldwide.
How ASB Avoids Inaccuracies & Negative Biases in AI
With open generative AI platforms, users can never be sure how the software’s large language model is built and what’s included in its reference datasets. Therefore, AI generated content from these platforms can lack the nuance and diversity that exist in reality. For example, the prompt “cornucopia with a Buddha’s hand” (a citrus fruit popular in Asia) may spit out an actual hand of a Buddha statue holding a cornucopia. The prompt “successful doctors saving lives” may leave out women and people of color who certainly hold these roles in the real world. To revise these generated visuals, users must prompt again and again without any guarantee of satisfactory, production-ready results.
Open AI platforms are struggling to revise their datasets for every inaccuracy and negative bias (of which there are far too many), and the current strategy is to deal with them as each draws mass attention from the public. ASB’s AI Animatic process avoids this entire chaos as our AI tool focuses on the hyper-realistic enhancement of content we build from our own datasets of 3D material. Instead of an impersonal, biased large language model, human teams of highly experienced 3D modelers build out your most complex creative concepts. Our proprietary AI tool, trained on decades’ worth of photorealistic and 3D work then pushes the visuals to new hyper-realistic heights.
How ASB Reduces Legal and Ethical Risks in AI
Currently, the US Copyright Office states that machine-created content is not eligible for copyright protection, which means brands and agencies that create assets with generative AI platforms will not be able to own any intellectual property rights in the output. Again, with so many flaws in current large language models and the inability to accurately revise generated content, AI for commercial use is rife with complicated legal and ethical risks..
For example, if a script has a Black president and a white female pop star engaging in a fun conversation about laundry detergent, using an open AI platform may only generate iterations of characters that resemble Barack Obama and Madonna, Britney Spears or Taylor Swift a bit too closely. Furthermore, if the creative team doesn’t follow American politics or pop music, this likeness may go unnoticed until it’s too late.
Again, ASB’s proprietary AI tool operates within an entirely closed system trained with datasets that only include materials we own, which helps brands and agency partners address the increased intellectual property risks typically seen when using AI. Revisable at any stage and guided by expert and diverse human teams, our AI pipeline has the necessary guardrails to protect brands from potential infringement suits. By partnering with ASB, you can dip your toes into the world of AI Animatics in an ethical and legally compliant way while ensuring your creative concepts are presented in their absolute best form in front of test audiences.
Conclusion
Used correctly, AI doesn’t take away creative jobs but rather inspires and enhances the talents of those who have them. As AI rapidly evolves across all industries, it’s clear a human touch is still needed to guide its efficacy and value. ASB has figured out how to harness this potent power of AI in animatics, and we’re thrilled to demonstrate our continued innovation and expertise in the advertising industry. You can trust ASB to bring your creative ideas to life with our AI Animatics, AI Cinematics, AI Storyboards and more.
