FEATURED WORK:
3D Illustrated Cinematic
BRAND:
Toyota LandCruiser
AGENCY:
Saatchi & Saatchi, Sydney
TYPE:
3D Illustrated Cinematic + Audio Design
YEAR:
2022
ABOUT THIS PROJECT:
We worked with Saatchi & Saatchi, Sydney to create this epic :90s 3D Illustrated Cinematic for Toyota.
The concept features 5 different vehicles, multiple scenes, settings, & characters (primarily set in rural Australia), with fluid animation, lifelike character movement, and dynamic camera twists & turns throughout.
Premise: This integrated “LandCruiser drives us home” automotive campaign is brought to life via an anthem that embodies the many stories, experiences, and adventures that take place throughout the land. Along with spotlighting the all-new vehicle, this campaign celebrates the heritage of the LandCruiser in Australia, and rolled out across Broadcast, Digital, OOH, Print, CRM, Sponsorships, Radio, and in-store.
There’s one thing we know for sure, from the outbacks to the shore . . . we’re here to create the best possible storyboards and/or animatics for your next campaign.
“This campaign represents the very essence of what LandCruiser stands for and I couldn’t be prouder of the team involved for bringing this to life in such an entertaining way”.
– Sean Hanley, Vice President, National Sales, Marketing and Franchise Operations, Toyota Australia
“What better way to honour and celebrate our diverse drivers, who have made LandCruiser a 4WD legend, than with their very own anthem. One that encourages them to get out again.”
– Andrew Wearing, Senior Manager, Brand Management and Communications, Toyota Australia
“This campaign was driven by a simple truth. Lots of vehicles can get you to the most remote and beautiful parts of our country, but there’s only one we know that will always get us back”.
– Simon Bagnasco, Executive Creative Director, Saatchi & Saatchi Australia
ANIMATIC & BROADCAST SIDE-BY-SIDE IMAGES:
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