Animated Music Video
ABOUT THIS PROJECT:
We collaborated with Deustch, LA to create this fresh & dreamy 3D Realistic Animated Music Video for Yung Gravy to highlight the recent launch of the brand’s newest beverage treat: Dr Pepper Strawberries & Cream, which landed in the #1 spot on AdAge’s “Top 5 Creative Campaigns You Need To Know About Right Now” list.
Dr Pepper Strawberries and Cream debuted in February 2023 as part of the brand’s permanent drink lineup. The video debuted on TikTok, and is now live on the rapper’s YouTube channel. It depicts a customized Yung Gravy avatar navigating an animated world full of flashy cars, pool parties, soda pyrotechnics and a one-of-a-kind pink tiger, with hanging out with a sidekick who has a Strawberries & Cream can for a head.
The launch also features a three-piece merchandise bundle: a gravy boat, a silk-collared shirt modeled after the rapper’s signature button-downs and custom vinyl-inspired drink coasters. And as a nod to Dr Pepper’s 23 unique flavors, only 23 bundles will be available for consumers to win for $1.23. The drawing to win the product opens Wednesday and closes on May 11 at 2 p.m. EST when NTWRK will host a live episode to choose the winners and interact with the products live.
Yung Gravy on his 'Smooth' NEW track for Dr Pepper's Strawberries & Cream Soda
Dr Pepper® and Rapper Yung Gravy team up to drop a new single and custom merch..
Dr Pepper® and Rapper Yung Gravy Team Up to Drop a New Single and Custom Merchandise