FEATURED WORK:
3D Hybrid Cinematic
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ABOUT THIS PROJECT:
Animated Storyboards worked with Grey London & the Kellogg team in Europe to create this 3D Hybrid Cinematic introducing Pringles new “Mind Popping” slogan. A move away from the well known “Once You Pop, You Can’t Stop” slogan introduced in the mid-90s. Two years in the making, this campaign is running on TV, social media, online, radio, OOH and video on demand.
Premise: a fictitious journey through human evolution, this new positioning targets everything unique and mind-blowing about Pringles: their shape, stackability, and one of a kind can packaging, and the theory that we were made for them, humorously endorsed by Charles Darwin.
In December 2020, Pringles also refreshed its packaging with bold hues and a clean design, and the brand’s mascot (Julius Pringles aka Mr. P), was given a sleeker look. Pringles was also one of the advertisers in this year’s Super Bowl, returning for the fifth consecutive year with an unexpected twist.
PRESS COVERAGE:
![By: Stephen Lepitak](https://animatedstoryboards.com/wp-content/uploads/2022/02/Adweek_Web.jpg)
By: Stephen Lepitak
Pringles Moves On From 'Once You Pop, You Can’t Stop' Slogan. The campaign introduces 'Mind Popping', first new brand platform in 25 years
![By: Grey London](https://animatedstoryboards.com/wp-content/uploads/2022/03/LBB_Web.jpg)
By: Grey London
This Evolutionary Pringles Ad Promises to Blow Your Mind. Grey London creates Pringles' first global brand relaunch in over 25 years.
![By: Sara Karlovitch](https://animatedstoryboards.com/wp-content/uploads/2022/02/MarketingDive_Web.jpg)
By: Sara Karlovitch
Pringles has launched its first refresh since 2018 with the new "Mind Popping" global campaign, per information emailed to Marketing Dive.
![By: Ads of Brands](https://animatedstoryboards.com/wp-content/uploads/2022/03/AdsofBrands_Web.jpg)
By: Ads of Brands
Pringles is launching a new marketing campaign to connect with fans of the crisps who love expressing their playful side...
![By: Fern Siegel](https://animatedstoryboards.com/wp-content/uploads/2022/03/MediaPost_WIDE_Web.jpg)
By: Fern Siegel
This is the Kellogg-owned brand’s first refresh since the 2018 “Pop, Play and Eat” and the follow-up: “Once You Pop, You Can’t Stop.”
![By: Ads of the World](https://animatedstoryboards.com/wp-content/uploads/2022/03/AdsoftheWorld.jpg)
By: Ads of the World
‘Mind Popping’ is the first time the brand’s positioning has been refreshed since the launch of Pop, Play, Eat and the iconic ‘Once You Pop'...
![By: Dom Carter](https://animatedstoryboards.com/wp-content/uploads/2022/03/CreativeBoom_Web.jpg)
By: Dom Carter
Titled 'Mind Popping', the brand refresh kicks off this week across TV, VOD, online video, social media and out of home advertising.
![By: Janice Tan](https://animatedstoryboards.com/wp-content/uploads/2022/03/MarketingInteractive_Web.jpg)
By: Janice Tan
Pringles has a new slogan - "Mind Popping"! This marks a move away from the iconic "Once You Pop, You Can't Stop" slogan introduced in 1996.
![By Campaign Live](https://animatedstoryboards.com/wp-content/uploads/2022/03/CampaignUS_Web.jpg)
By Campaign Live
The concept was inspired by the brand’s heritage. From the outset, Pringles intended to create a snack that would blow people's minds.
![By: Mark Johnson](https://animatedstoryboards.com/wp-content/uploads/2022/03/MediaShotz_Web.jpg)
By: Mark Johnson
The snack food brand worked with London-based advertising agency Grey on the activation, which has taken two years to develop.