FEATURED WORK:

Pringles “Mind Popping” :30

3D Hybrid Cinematic
BRAND:
Pringles
AGENCY:
Grey, London
TYPE:
3D Hybrid Cinematic + Audio Design
YEAR:
2022
ABOUT THIS PROJECT:

Animated Storyboards worked with Grey London & the Kellogg team in Europe to create this 3D Hybrid Cinematic introducing Pringles new “Mind Popping” slogan. A move away from the well known “Once You Pop, You Can’t Stop” slogan introduced in the mid-90s. Two years in the making, this campaign is running on TV, social media, online, radio, OOH and video on demand.

Premise: a fictitious journey through human evolution, this new positioning targets everything unique and mind-blowing about Pringles: their shape, stackability, and one of a kind can packaging, and the theory that we were made for them, humorously endorsed by Charles Darwin.

In December 2020, Pringles also refreshed its packaging with bold hues and a clean design, and the brand’s mascot (Julius Pringles aka Mr. P), was given a sleeker look. Pringles was also one of the advertisers in this year’s Super Bowl, returning for the fifth consecutive year with an unexpected twist.

PRESS COVERAGE:

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