3D Realistic Cinematic
ABOUT THIS PROJECT:
Animated Storyboards teamed up with Goodby & Frito-Lay to create this epic 3D Realistic Cinematic for their 2022 Flamin’ Hot Super Bowl LVI Ad. This animatic style features Realistic CG Backgrounds & Characters (with fur, feathers & scales), lifelike character animation, subtle facial animation, and dynamic camera turns, combined with crisp Audio Design, Edited/Animated to the beat of a popular Music Track.
This will be the first time in Super Bowl history that the Flamin’ Hot snack line will have it’s own in-game spot featuring both the Doritos & Cheetos brands. After a series of pre-releases & teasers, this spot has been all over the headlines in the US leading up to Super Bowl Weekend.
Premise: Bags of the snacks fall from the backpack of a birdwatcher perched on a tree limb set in a jungle. A variety of creatures including a sloth, deer, bear, fox, and crocodile munch on the fallen snacks and their reactions—sharp inhales, “oohs” and “ahhs”— combine to create the backbeat of Salt-N-Pepa’s ’80s hit “Push It.”
Nods: The beatboxing was done by Charlie Puth (the fox) and vocals are by Megan Thee Stallion (the fiery song bird).
By: Natalie Venegas
"Megan Thee Stallion and Charlie Puth Test Their Animal Instincts in Flamin' Hot Super Bowl Ad"
"Frito-Lay comes in hot with Cheetos-doritos Super Bowl commercial. Megan Thee Stallion plays a songbird..."
By: Tim Chan
"Watch: Charlie Puth Turns Into Beatboxing Fox in Doritos and Cheetos Super Bowl Spot"
Cathy Applefeld Olson
"Meg Thee Stallion’s A Groovy Bird, Charlie Puth’s A Beatboxing Fox... Behind Frito-Lay’s Flamin’ Hot Super Bowl Ad"
Frito-Lay North America
"Frito-Lay Brings the Heat to Super Bowl LVI with Flamin' Hot Campaign featuring Vocal Talents of..."
"Frito-Lay reimagines Salt-N-Pepa's 'Push It' in Super Bowl ad for Flamin' Hot brands"
"Megan Thee Stallion and Charlie Puth Go Wild in Flamin' Hot's Super Bowl Commercial..."
"Why The Song In Flamin' Hot's Super Bowl 2022 Commercial Sounds Familiar. Flamin' Hot is taking its Super Bowl..."