FEATURED WORK:

Flamin’ Hot “Push It” :60

Super Bowl Ad

3D Realistic Cinematic
BRAND:
Frito-Lay
AGENCY:
Goodby Silverstein & Partners
TYPE:
3D Realistic Cinematic + Audio Design
YEAR:
2022
ABOUT THIS PROJECT:

Animated Storyboards teamed up with Goodby & Frito-Lay to create this epic 3D Realistic Cinematic for their 2022 Flamin’ Hot Super Bowl LVI Ad. This animatic style features Realistic CG Backgrounds & Characters (with fur, feathers & scales), lifelike character animation, subtle facial animation, and dynamic camera turns, combined with crisp Audio Design, Edited/Animated to the beat of a popular Music Track.

This will be the first time in Super Bowl history that the Flamin’ Hot snack line will have it’s own in-game spot featuring both the Doritos & Cheetos brands. After a series of pre-releasesteasers, this spot has been all over the headlines in the US leading up to Super Bowl Weekend. 

Premise: Bags of the snacks fall from the backpack of a birdwatcher perched on a tree limb set in a jungle. A variety of creatures including a sloth, deer, bear, fox, and crocodile munch on the fallen snacks and their reactions—sharp inhales, “oohs” and “ahhs”— combine to create the backbeat of Salt-N-Pepa’s ’80s hit “Push It.”

Nods: The beatboxing was done by Charlie Puth (the fox) and vocals are by Megan Thee Stallion (the fiery song bird).

PRESS COVERAGE:

VIEW MORE:

Pringles

3D CINEMATICS

Eurodreams

3D CINEMATICS

Animatic Example, 3D Hybrid Cinematic frame from Milka's animatic campaign. Boy with Santa chocolate and matching sweaters, christmas lights

Milka

3D CINEMATICS

Avocados From Mexico

3D CINEMATICS

Sprite

3D CINEMATICS

Pepsi

3D CINEMATICS

Mercedes Benz

3D CINEMATICS

Ikea

3D CINEMATICS

QUVIVIQ

3D CINEMATICS

Campbell’s

3D CINEMATICS

Advil

3D CINEMATICS

Jever

3D CINEMATICS

Active O2

3D CINEMATICS

Planters Peanuts

3D CINEMATICS

Castle

3D CINEMATICS

Questions? Want To Learn More?

 

Get in touch via our CONTACT page.