FEATURED WORK:
3D Realistic Cinematic
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ABOUT THIS PROJECT:
Animated Storyboards teamed up with Goodby & Frito-Lay to create this epic 3D Realistic Cinematic for their 2022 Flamin’ Hot Super Bowl LVI Ad. This animatic style features Realistic CG Backgrounds & Characters (with fur, feathers & scales), lifelike character animation, subtle facial animation, and dynamic camera turns, combined with crisp Audio Design, Edited/Animated to the beat of a popular Music Track.
This will be the first time in Super Bowl history that the Flamin’ Hot snack line will have it’s own in-game spot featuring both the Doritos & Cheetos brands. After a series of pre-releases & teasers, this spot has been all over the headlines in the US leading up to Super Bowl Weekend.
Premise: Bags of the snacks fall from the backpack of a birdwatcher perched on a tree limb set in a jungle. A variety of creatures including a sloth, deer, bear, fox, and crocodile munch on the fallen snacks and their reactions—sharp inhales, “oohs” and “ahhs”— combine to create the backbeat of Salt-N-Pepa’s ’80s hit “Push It.”
Nods: The beatboxing was done by Charlie Puth (the fox) and vocals are by Megan Thee Stallion (the fiery song bird).
PRESS COVERAGE:
![By: Natalie Venegas](https://animatedstoryboards.com/wp-content/uploads/2022/02/Adweek_Web.jpg)
By: Natalie Venegas
"Megan Thee Stallion and Charlie Puth Test Their Animal Instincts in Flamin' Hot Super Bowl Ad"
![Jon Springer](https://animatedstoryboards.com/wp-content/uploads/2022/02/AdAge_Web.jpg)
Jon Springer
"Frito-Lay comes in hot with Cheetos-doritos Super Bowl commercial. Megan Thee Stallion plays a songbird..."
![By: Tim Chan](https://animatedstoryboards.com/wp-content/uploads/2022/02/RollingStone_Web.jpg)
By: Tim Chan
"Watch: Charlie Puth Turns Into Beatboxing Fox in Doritos and Cheetos Super Bowl Spot"
![Cathy Applefeld Olson](https://animatedstoryboards.com/wp-content/uploads/2022/02/Forbes_Web.jpg)
Cathy Applefeld Olson
"Meg Thee Stallion’s A Groovy Bird, Charlie Puth’s A Beatboxing Fox... Behind Frito-Lay’s Flamin’ Hot Super Bowl Ad"
![Frito-Lay North America PR Newswire (Cision)](https://animatedstoryboards.com/wp-content/uploads/2022/02/Cision_Web.jpg)
Frito-Lay North America
"Frito-Lay Brings the Heat to Super Bowl LVI with Flamin' Hot Campaign featuring Vocal Talents of..."
![Peter Adams](https://animatedstoryboards.com/wp-content/uploads/2022/02/MarketingDive_Web.jpg)
Peter Adams
"Frito-Lay reimagines Salt-N-Pepa's 'Push It' in Super Bowl ad for Flamin' Hot brands"
![Dave Quinn](https://animatedstoryboards.com/wp-content/uploads/2022/02/People_Web.jpg)
Dave Quinn
"Megan Thee Stallion and Charlie Puth Go Wild in Flamin' Hot's Super Bowl Commercial..."
![Joey Keogh](https://animatedstoryboards.com/wp-content/uploads/2022/02/TheList_Web.jpg)
Joey Keogh
"Why The Song In Flamin' Hot's Super Bowl 2022 Commercial Sounds Familiar. Flamin' Hot is taking its Super Bowl..."