FEATURED WORK:
3D Hybrid Cinematic
BRAND:
Pringles
AGENCY:
Grey, London
TYPE:
3D Hybrid Cinematic + Audio Design
YEAR:
2022
ABOUT THIS PROJECT:
Animated Storyboards worked with Grey London & the Kellogg team in Europe to create this 3D Hybrid Cinematic introducing Pringles new “Mind Popping” slogan. A move away from the well known “Once You Pop, You Can’t Stop” slogan introduced in the mid-90s. Two years in the making, this campaign is running on TV, social media, online, radio, OOH and video on demand.
Premise: a fictitious journey through human evolution, this new positioning targets everything unique and mind-blowing about Pringles: their shape, stackability, and one of a kind can packaging, and the theory that we were made for them, humorously endorsed by Charles Darwin.
In December 2020, Pringles also refreshed its packaging with bold hues and a clean design, and the brand’s mascot (Julius Pringles aka Mr. P), was given a sleeker look. Pringles was also one of the advertisers in this year’s Super Bowl, returning for the fifth consecutive year with an unexpected twist.
PRESS COVERAGE:
By: Stephen Lepitak
FEBRUARY 4, 2022
Pringles Moves On From 'Once You Pop, You Can’t Stop' Slogan. The campaign introduces 'Mind Popping', first new brand platform in 25 years
By: Grey London
FEBRUARY 4, 2022
This Evolutionary Pringles Ad Promises to Blow Your Mind. Grey London creates Pringles' first global brand relaunch in over 25 years.
By: Sara Karlovitch
FEBRUARY 7, 2022
Pringles has launched its first refresh since 2018 with the new "Mind Popping" global campaign, per information emailed to Marketing Dive.
By: Ads of Brands
FEBRUARY 4, 2022
Pringles is launching a new marketing campaign to connect with fans of the crisps who love expressing their playful side...
By: Fern Siegel
FEBRUARY 9, 2022
This is the Kellogg-owned brand’s first refresh since the 2018 “Pop, Play and Eat” and the follow-up: “Once You Pop, You Can’t Stop.”
By: Ads of the World
FEBRUARY 7, 2022
‘Mind Popping’ is the first time the brand’s positioning has been refreshed since the launch of Pop, Play, Eat and the iconic ‘Once You Pop'...
By: Dom Carter
FEBRUARY 10, 2022
Titled 'Mind Popping', the brand refresh kicks off this week across TV, VOD, online video, social media and out of home advertising.
By: Janice Tan
FEBRUARY 7, 2022
Pringles has a new slogan - "Mind Popping"! This marks a move away from the iconic "Once You Pop, You Can't Stop" slogan introduced in 1996.
By Campaign Live
FEBRUARY 7, 2022
The concept was inspired by the brand’s heritage. From the outset, Pringles intended to create a snack that would blow people's minds.
By: Mark Johnson
FEBRUARY 4, 2022
The snack food brand worked with London-based advertising agency Grey on the activation, which has taken two years to develop.
