3D Illustrated Cinematic
ABOUT THIS PROJECT:
We worked with Saatchi & Saatchi, Sydney to create this epic :90s 3D Illustrated Cinematic for Toyota.
The concept features 5 different vehicles, multiple scenes, settings, & characters (primarily set in rural Australia), with fluid animation, lifelike character movement, and dynamic camera twists & turns throughout.
Premise: This integrated “LandCruiser drives us home” automotive campaign is brought to life via an anthem that embodies the many stories, experiences, and adventures that take place throughout the land. Along with spotlighting the all-new vehicle, this campaign celebrates the heritage of the LandCruiser in Australia, and rolled out across Broadcast, Digital, OOH, Print, CRM, Sponsorships, Radio, and in-store.
There’s one thing we know for sure, from the outbacks to the shore . . . we’re here to create the best possible storyboards and/or animatics for your next campaign.