National Car Rental

Animated Storyboards collaborated with Cannonball, St Louis to craft this captivating 3D Animatic for National Car Rental titled, “Bringing Balance to Business Travel”. This spot’s central concept revolves around the delicate balance between work and leisure brought to life utilizing dynamic 3D camera movements through the animatic. 

The creative vision, outlined in the Agency’s brief, involved incorporating 180-degree camera flips, also known as ‘boom-tilts,’ throughout the campaign. These ‘boom up/down’ or ‘Jib up/down’ shots add depth and excitement to the storytelling throughout the spot. Opting for a 3D animated approach allowed the team to experiment with camera angles and story flow, resulting in a visually compelling animatic. Not only did this enhance the final production’s visual treatment, but it also saved time and resources.

This successful campaign can be seen across various media channels, including broadcast, streaming, digital platforms, radio, and print. The collaboration and cutting-edge 3D technology at Animated Storyboards played a pivotal role in its success.