FEATURED WORK:

Doritos Dinamita “Dina & Mita”

3D Hybrid Cinematic for the Super Bowl

BRAND:

Doritos Dinamita

AGENCY:

Goodby Silverstein

TYPE:

3D Hybrid Cinematic

YEAR:

2023

ABOUT THIS PROJECT:

Animated Storyboards has been a trusted animatic partner for PepsiCo Frito-Lay for years, so when we were approached to work on the 2024 Super Bowl animatic for Doritos Dinamita, we were ready to deliver. The innovative team at Goodby Silverstein came to us with their :60 “Dina & Mita” concept, and we were excited to bring their creative vision to life using our 3D Hybrid Cinematic approach for testing.

Their script, featuring two Abuelas in a high-speed chase for the last bag of Dinamita chips was a perfect match for our 3D Cinematic style of deliverable. Working in 3D allowed us to experiment with different dynamic camera movements and timing. While the life-like movements of our characters, created with our advanced motion-capture system, helped heighten the intensity of the chase and added an extra layer of comedic impact.

Like many other Super Bowl tv commercial campaigns ASB has been a part of, this one drew significant media attention when the Broadcast version aired. You can read about its success in outlets like USA Today, Adweek, and People, or simply watch the Broadcast version for yourself here.

PRESS COVERAGE

Nick Wojton

February 7, 2024

Battle for Doritos Dinamita stars Jenna Ortega, Danny Ramirez in Super Bowl 58 commercial

Jason Notte

February 5, 2024

Frito-Lay and PepsiCo turn up the heat to meet changing tastes.

Sabrina Weiss

February 5, 2024

Dina and Mita, Jenna Ortega's fictional grandmothers, go on the hunt to find Doritos new Dinamita rolled chips in the snack brand's Super Bowl commercial.

PREVIOUS SUPER BOWL ANIMATICS

Budweiser

Super Bowl Animatic

Animated Storyboards produced this 3D Realistic Cinematic spot for Budweiser in preparation for Super Bowl LIII.

Avocados From Mexico

Super Bowl Animatic

ASB teamed up with LERMA to create this otherworldly 3D Hybrid Cinematic for their 2023 Avocados From Mexico Ad for Super Bowl LVII.

Flamin’ Hot

Super Bowl Animatic

Animated Storyboards teamed up with Goodby & Frito-Lay to create this epic 3D Realistic Cinematic for their 2022 Flamin’ Hot Super Bowl LVI Ad.

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FEATURED WORK:

Doritos Dinamita “Dina & Mita”

3D Hybrid Cinematic for the Super Bowl

BRAND:

AGENCY:

TYPE:

YEAR:

ABOUT THIS PROJECT:

PRESS COVERAGE

Nick Wojton

Jason Notte

Sabrina Weiss

PREVIOUS SUPER BOWL ANIMATICS

Budweiser

Super Bowl Animatic

Avocados From Mexico

Super Bowl Animatic

Flamin’ Hot

Super Bowl Animatic

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