EURODREAMS

Twenty years after the launch of Euromillions, FDJ (Française des Jeux) has launched EuroDreams, a new European-wide drawing game with the promise of winning 20,000 euros per month. This game will run alongside well known French brands such as Loto.

The brand has deployed BETC Paris to create their campaign. They tapped Animated Storyboards to create their concept testing visuals and they chose a 3D Illustrated Cinematic approach to bring their ideas to life. This style features Illustrated Characters & Illustrated Backgrounds to highlight regionally specific locations. This animatic features a EuroDreams winner who is showered with confetti each month, a vibrant and colorful visual device symbolizing their recurring winnings. This humorous series of vignettes represents the joys of never-ending wins, taking place in the most unexpected of places: at the dentist, during a wedding ceremony, and in the nursery.

Be sure not to miss out on the official TV release of “Les Confettis” directed by Augusto Gimenez Zapiola. Find “Les Confettis” on broadcast here. The result is a visually stunning depiction of the lottery games’ potential impact on people’s lives, encouraging the intended audiences to fully immerse themselves in the experience and consider checking the boxes for their own EuroDreams draw. 

Looking for more examples of Animated Storyboards’ featured animatic work? Discover more styles and other brilliant examples of animatic storytelling here.