FEATURED WORK:
3D Hybrid Cinematic
BRAND:
Milka
AGENCY:
Ogilvy
TYPE:
3D Hybrid Cinematic
YEAR:
2023
ABOUT THIS PROJECT:
We recently collaborated with Ogilvy, Berlin – part of the international creative WPP All Stars Team, to create this charming 3D Hybrid Cinematic to help test their latest concept: “My Favourite Santa” for Milka.
Accompanied by the magic wink of Milka’s iconic chocolate Santa, and elevated by a heartwarming rendition of “Just the Two of Us”, this spot is meant to drive brand awareness with seasonally relevant vignettes.
The scenes centered around themes of tenderness and authentic emotion, demonstrate how empathy can transform the stressful holiday season into moments of loving encounters. Building off previous campaigns such as “Tender Tastes Better”, this concept aims at reminding consumers of the true spirit of the festival season: time spent together with our loved ones.
“Giving Is The Greatest Gift” is part of a 360° integrated campaign and can be seen across Europe on TV, Instagram (including an AR-driven Instagram filter), TikTok, Spotify, & OOH. Consumers are also activated outside of the digital space starting with the PO as your chocolate Santa can be personalized with stickers and name tags, as part of Mondelēz International’s Empathy@Scale concept.
PRESS COVERAGE
GWA
October 30, 2023
Milka & Ogilvy rely on delicate gestures for the new Christmas campaign “Giving is the best gift”
Ads of the World
November 11, 2023
A heartwarming Christmas story about the unlikely friendship between a young boy and Milka's Santa
Helena Birkner
October 31, 2023
Milka enchants us all with a warm Christmas message - "Giving is the best gift"
Ogilvy Germany
October 30, 2023
Milka & Ogilvy shed light on gestures of gratitude for the new Christmas campaign “Giving is the greatest gift”
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