QUVIVIQ

QUVIVIQ, the FDA-approved insomnia medication and their creative agency, Goodby, Silverstein, came together to create this groundbreaking campaign featuring World Champion skier Lindsay Vonn and acclaimed actor Taye Diggs. In these ads, QUVIVIQ advocates for the crucial role it plays in alleviating the challenges of insomnia, especially for individuals leading demanding lives.

To bring this creative vision to life, Animated Storyboards was enlisted to create captivating animatics for concept testing. The outcome? Two compelling 3D animatics, featuring celebrity look-alikes seamlessly animated using our advanced 3D motion capture system, ensuring fluid and lifelike movements throughout.

One standout benefit of crafting animatics in 3D is the visual consistency evident across all spots, as showcased in both QUVIVIQ animatics. This visual uniformity eliminates distractions during testing, allowing for a more accurate apples-to-apples comparison. Both animatics were expertly crafted and delivered within a tight timeline, ensuring clients didn’t compromise on time or resources.

Discover the impactful stories of Lindsay Vonn and Taye Diggs on broadcast, showcasing the tangible difference QUVIVIQ can make in the lives of those struggling with insomnia.

Looking for more animatic inspiration? Explore ASB’s collection of fluid and brilliant animatics here, and choose your favorite to spark creativity for your next project.