Phase 1: Sketches
Our artists help to prepare Sketches which we use to lay out general Composition of the Scenes and Timing for the spot. This serves as a rough “blueprint” for the Animation phase.

Phase 2: 3D Art
Next we present the Characters (Casting) & Backgrounds (Locations) to spec, an opportunity to comment on the general look of the art so that we can revise and improve, before we move into Animation.

