(Animations with fluid, life-like movement and 360 camera angles.)
ASB’S 3D Illustrated & AI Cinematic Styles
Your creative might need to take on a specific execution depending on its usage. Some audiences expect a more illustrated look while others benefit from a hyper-realistic aesthetic. Below is a quick comparison of our 3D Illustrated and AI Cinematic styles.
3D Cinematics
After 3D models are built and motion capture is recorded, if your creative requires a more hand-drawn look, we add shading and lines for our 3D Illustrated Cinematic style (see example on right). If you’d like some elements to feel more realistic but have only the characters look illustrated, we also offer our 3D Hybrid Cinematic style.
AI Cinematics
For testing stimuli that demand a more hyper-realistic finish, our AI Cinematics (see example on right) can deliver this aesthetic at a similar cost. Trained on decades worth of our own photorealistic material, our AI filter is applied as an additional step to our proven 3D pipeline, making human features such as eyes, skin and hair as well as shadows, light and objects look hyper-realistic in a fraction of the time and effort.
What are Cinematics?
At ASB, Cinematics are an advanced form of animatics that utilizes 3D technology for a more innovative visualization of your advertising creative.
Here’s how it works:
-
First, we deliver pencil sketches (typically the next day after briefing) to get a rough sense of framing and pacing.
-
Next, we build out in 3D every background, character and prop, each modeled to your exact specifications.
-
Then we record action at our motion-capture studio in Brooklyn (the largest on the east coast) with professional actors and choreographers, ensuring fluid, life-like movement.
-
Finally, we move into the animation phase, during which motion capture is applied to 3D models and further refined before finishing (i.e. branding, packshots, end cards, etc.) and final delivery.
The Benefits of Cinematics
ASB’s Cinematics allow brands and agencies full control over how their creative is first brought to life. Our Cinematics elevate animatics to its highest form, ensuring you put your best foot forward whether it’s for testing or pitching.
Cinematics offer these powerful advantages:
-
Precision: Complex moves like sports plays, dance numbers or epic combat sequences are brought to life with accuracy.
-
Flexibility: Backgrounds, characters and actions are easily revised in a completely adjustable 3D environment that allows full, 360 camera angles.
-
Speed: Multiple spots can be executed simultaneously with a turnaround time of 10-12 business days from brief to ship.
No matter the visual needs to help your creative test best, Animated Storyboards got you covered. With over 20 years of expertise serving the advertising industry for their animatic needs, we understand what’s required to ensure your creative succeeds in testing and beyond.
Contact Us Today
Additional ASB Features
AI Services
Our AI tool ensures agencies full control over their commercial animatics while delivering hyper-realistic AI deliverables.
Camera Techniques
Engage your audience from the very beginning by ensuring your unique camera techniques are highlighted in your animatic.
Full Service Audio
We offer full audio services including record/edit/mix, sound design, stock music search & licensing, VO casting & payment.
Explore our animatics