FEATURED WORK:

Pepsi – “Make Your Gameday Epic”

3D Hybrid Cinematic

ABOUT THIS PROJECT:

BRAND:

Pepsi

AGENCY:

The Studio (PepsiCo)

TYPE:

3D Hybrid Cinematic

YEAR:

2024

Our signature 3D Cinematic style brings any script to life, mapping out complex shots all in the flexibility of digital 3D—even an epic fight between tigers and gladiators Travis Kelce, Josh Allen, Justin Jefferson and Derrick Henry with Megan Thee Stallion overseeing as empress in an ancient Roman stadium. 

Pepsi’s 4 minute video for “Make Your Gameday Epic” was concepted by the brand in partnership with Paramount for the upcoming premiere of “Gladiator II”. For such an ambitious project involving big talent, pre-visualization was much needed. ASB’s 3D Hybrid Cinematic helped Pepsi move through creative development, allowing them to accurately model each celebrity in 3D and explore dynamic camera movements with cost-efficiency and speed. 

Our 3D cinematics offer brands and agencies limitless opportunities to craft anything their advertising creative demands, including long-form content. Watch until the end for an alt celebrity who could’ve ended the film—can you recognize him?

Want to see how this compares to the broadcast version? You can view it here along with the official “Gladitaor II” trailer!

Additional ASB Features

AI Services

Our AI tool ensures agencies full control over their commercial animatics while delivering hyper-realistic AI deliverables.

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Camera Techniques

Engage your audience from the very beginning by ensuring your unique camera techniques are highlighted in your animatic.

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3D Cinematic Styles

No need to be limited to just one style of animatic. Compare the differences and choose what works best for your creative.

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Explore our animatics