FEATURED WORK:

PG Tips Animatic- “At Home With Monkey”

3D Realistic Cinematic

ABOUT THIS ANIMATIC:

PG Tips animatic

BRAND:

PG Tips

AGENCY:

New Commercial Arts (NCA)

TYPE:

3D Realistic Cinematic

YEAR:

2025

In this PG Tips animatic, everyone involved understood that bringing back an iconic mascot would take careful planning and precision. Humor was the key to engaging the audience, so pulling off the reality-tv-like comedic timing perfectly in animatic form would be essential to it’s success. That’s why PG Tips and Ogilvy-owned New Commercial Arts (NCA) trusted Animated Storyboards to create this 3D Realistic Cinematic for Monkey’s comeback.

 

Curious how this spot turned out in broadcast? You can watch it on youtube here.

 

While ASB has produced other PG Tips animatics in the past, “At Home With Monkey” was our first project with creative agency NCA after they were appointed the brand’s new agency of record in January. The quality and efficiency of our 3D Cinematics and full audio services offered NCA the ultimate creative flexibility and freedom, which helped the animatic sail through research with great testing results. This resulted in a successful Broadcast campaign that was able to bring on English actress and comedian Emily Atack to star, and generated tons of media attention in publications such as Marketing Beat, The Grocer, System 1 and more.

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